Introduction:

Would you like to attain higher SERP on best Search Engines for your site against relevant key-phrases? Stop paying thousands of dollars to professional SEO firms instead become an expert; polish your skills & knowledge to optimize your website in a way that can beat competitors.

This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. This course covers Search Engine Optimization (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

Our Digital Marketing training course "Become Digital Marketing Expert in 15 days" will not only give you the insight & knowledge necessary to set up, monitor and maintain a successful search engine optimization campaign or building strategies but also helps you in obtaining better search engine positioning  on the world’s most popular search engines.

Course Outline:

Search Engine Optimization (SEO)

§  World Wide Web Background

§  Search Engines Background

§  Important abbreviations used in SEO

§  Important codes used in SEO

§  Search Engines & Search Engine Crawlers

a.       Search Engines

b.      Background working of Search Engines

c.       Crawling & Indexing

d.      Activities performed by Search Engines

§  Introduction to SEO

a.       What is SEO?

b.      Why SEO is important?

c.       Why optimize your web site?

d.      Search Engine Optimization Vs Search Engine Friendly Website

e.       On-Page Vs Off-Page

f.        SEO Goals

§  Black-hat, grey-hat & white-hat SEO techniques with respect to their impacts

a.       White Hat - Following search engines' guidelines

b.      Grey Hat - Bypassing search engine’s guidelines

c.       Black Hat - Ignoring search engine’s guidelines, Instead stuffing factors, doing unethical optimization, spamming etc

§  Adv/Dis-Adv Black-hat, grey-hat & white-hat SEO techniques

§  White hat SEO techniques

a.       Advantages

b.      Dis-Advantages

§  Grey hat SEO techniques

a.       Advantages

b.      Dis-Advantages

§  Black Hat SEO Techniques

a.       Advantages

b.      Dis-Advantages

§  Keywords Analysis

a.       KEI (Keywords Effectiveness Index)

b.      On-Page Keywords Content Analysis

c.       On-Site Keywords SERP Analysis

§  Geo targeting

a.       Directing SEO efforts to specific geographical location

b.      Targeting specific market

c.       Very focused promotional approach

d.      Very fruitful for local businesses

e.       Real results can be achieved by minimum marketing budgets

f.        Improved conversion rate

g.       It enables you to dominate your local niche

§  Website Domain

§  On-Page Optimization Vs Off-Page Optimization

a.       Difference between on-page and off-page

b.      On-Page – Search Engine Friendliness

c.       Off-Page – Improving credibility

§  Known Google Ranking Factors

§  On Page Optimization

1.Domain Canonical Issues

2.Website planning & Structure

3.URL structure

4.HTML/CSS Validation according to W3C standards

5.Landing Page Optimization

6.Title & Heading Tags

7.Meta Content of a webpage (Title, Description & Keywords)

8.Heading Tags

9.Content Copywriting & Optimization

10.  Search Engine Optimized Copywriting

11.  Amount of content (text Vs html)

12.  Content Canonical Issues

13.  Image Optimization

14.  Usability Testing & Website Testing

15.  Number of links per page (Internal/External)

16.  Anchor text optimization

17.  HTML Sitemap Vs XML Sitemap

18.  Robots.txt

19.  Customized/Optimized 404 error page

20.  PageRank flow strategy & Implementation

21.  DoFollow/NoFollow

22.  Server reliability/Uptime

23.  Website update frequency & its impact on search engine rankings

24.  Total number of indexed pages

25.  Visitors demographics

26.  Bounce rate

27.  Cloaking

28.  Hidden Text

29.  Framing

§  SEO copy writing 

§  On-Page Competitors Intelligence & Analysis

§  Off Page Optimization

1.      Server geographical location & its impact

2.      Fast indexing of website

3.      Social Bookmarking

4.      Number of inbound links and their impact

5.      Links with in networks of sites

6.      Link building (Optimal Back-linking)

7.      Press Releases, Articles, Blogs, Intelligent Posting/Commenting

8.      Region Specific Targeting & Global Targeting

9.      Social Media (Professional Networks & their impact) etc

10.  Social Media Marketing

11.  Social Media Optimization

12.  Link baiting

§  Off-Page Competitors Intelligence & Analysis

§  Traffic Generation through SEO

§  PageRank Development

§  DoFollow/NoFollow’s impact on PageRank

§  Difference between conventional and real time SEO

§  SEO Strategic Planning & Implementation

§  Monitoring & Analysis of SEO campaign

ü  Google Analytics

ü  Google Webmaster Central

ü  Google Ad-words Keywords Tool

ü  Google Insight Search

Search Engine Marketing (SEM)

§  PPC Campaigns (AdSense/Adwords)

ü  SEO Vs SEM

ü  Search Engine Advertising

ü  Media Buying

ü  PPC

ü  Adsense Vs Adwords

ü  CTR

ü  CPC

ü  CPM

Conversion Optimization

§  What is conversion?

§  What is conversion optimization?

§  Conversion goals

§  Importance of conversion

Social Media Marketing & Optimization (SMM, SMO)

§  What is social media

§  Why social media is important in today’s age

§  How we can get benefit from social media

§  Social Media in relation to SEO

§  Social Media strategic planning and implementation

§  Measuring success

§  Make Your Website “Brand Central”

§  Make Sharable Content & Encourage Sharing

§  Live Streaming

Online Reputation Management

§  What is online reputation management

§  Online reputation management precautionary measures

§  Online reputation management goals & objectives

Mobile and E-Mail marketing

§  What Mobile & E-Mail marketing is?

§  Importance of Mobile & E-Mail marketing

§  Techniques and Strategic Planning

§  E-Mail Nurturing

Digital Marketing as an Independent Business

§  Key elements.

§  Be your own BOSS!

§  Work when you want to work!

§  Setting up your own business with a very little or “ZERO” investment.

§  Convincing potential customers/clients.

§  Important channels to get business.

§  Technical Reporting.

Learning objectives:

The trend is changing rapidly; things that were in are out today! Gone are the old days when businesses were done only through physical presence. Companies are now targeting global markets/audience thus shifting to E-Commerce. People have started using online payment systems for online shopping.

Digital Marketing has become imperative in today's business world. Companies are looking for business development professionals who can help them in achieving their online sales targets. Without Digital Marketing strategies, proper SEO techniques, conversion optimization methods, good content and handsome targeted traffic no business can succeed online.

§  Want to become a part of the elite Digital Marketing Professional’s community?

§  Do you know Digital Marketing is an emerging field and is a well paid profession?

§  Work when YOU want to work!

§  Be YOUR own BOSS!

Equip yourself with the most sought after and market oriented skills known as ‘Search Engine Optimization’ and ‘Online Marketing’. You can make very good money once you learn SEO skills. Companies are looking aggressively for SEO professionals whereas there are few in the market. You can be the next SEO expert!

Potential participants / organizations:

§  If you are web site owner or small business owner and want to market your own web site via search engines to get more business.

§  If you are search engine optimizer (SEO) or search engine marketer (SEM) and want to improve your industry skills.

§  If you are interested in working at home (especially women) looking for interesting freelance work opportunities.

§  If you are marketing executive and promoting your company or client’s web site in search engines?

§  If you are student or graduate seeking Digital Marketing training courses in preparation for starting your own business or applying for a job as an SEO, SEM, SMM, SMO or ORM.

§  If you are web designer or advertising executive wanting to offer search engine marketing services to your clients.

§  If you are corporate trainer or manager wanting to train your staff as far as Digital Marketing best practices are concerned.

If any of the above scenarios apply to you, we at SDC are waiting to make your world easier.

Note:

Participants will be involved practically and quiz will be given to participants to analyze their learning status.

* 10% Discount for students and groups of two or more

Duration        =         40 Hours